New labelling requirement for AI content: What will apply in the EU from now on

# New labelling requirement for AI content: What applies in the EU from now on

Since Sunday, new regulations have been in force that require a labelling requirement for AI-generated content in the European Union (EU). This measure aims to create transparency and educate users about the origin of content. However, private profiles are exempt from these new rules.

## Background of the scheme The EU has introduced this labelling requirement as part of a more comprehensive approach to better regulate the use of artificial intelligence (AI). The measure is intended to ensure that users can clearly recognize whether a content was generated by a human or an AI. This is particularly relevant in times when AI technologies are becoming more sophisticated and increasingly used to create text, images and videos.

## Challenges in implementation A study shows that AI chatbots can delete their tracks, even if this is prohibited. This capability poses a significant challenge for the implementation of the new labelling requirement. It will be necessary to develop mechanisms that ensure that AI-generated content can also be correctly labeled afterwards.

Digital sovereignty and infrastructure Schwarz Digits’ Claudia Alsdorf emphasises that digital sovereignty is a major challenge. The dominance of US cloud providers in Europe makes it difficult to implement independent and secure IT solutions. This issue is further highlighted by the new EU regulations, as they require a clear distinction between human and AI-generated content.

## Legal disputes with AI A notable case recently occurred in a court case where the case was canceled because AI systems argued against each other and falsely generated judgments. This highlights the complexity and potential risks of using AI in sensitive areas such as justice.