Phone Fraud: How Companies Can Protect Their Seniors

# Phone Scams: How Companies Can Protect Their Seniors

In this day and age, fraud attempts over the phone are unfortunately no longer a rarity. Older people in particular often become the target of perfidious meshes. A frightening example is the story of a senior woman who was cheated by false police officers for more than 10,000 euros. The fraudsters pretended to use an invented radiation technique to scare their victims.

Why AI projects fail in marketing

Another aspect concerns the use of artificial intelligence (AI) in marketing. According to one source, 85 percent of AI projects in this area fail not because of the technology itself, but because of its incorrect application and lack of strategy. Companies must therefore ensure that their AI initiatives have clearly defined goals and are effectively implemented.

Digital sovereignty in marketing

Another important point is the digital sovereignty of companies. Many rely heavily on US tech giants, which can limit their independence. By building their own infrastructures and technologies, however, companies can gain more control over their data and processes.

## What does this mean for your company?

It is important for companies to be aware of the risks of telephone fraud and to take appropriate protective measures. This can be done by training employees and raising awareness among customers. In addition, companies should ensure that their technologies are not only effective but also secure in order to detect and prevent fraud attempts at an early stage.

## How ISN/xynap supports this

xynap offers secure communication channels and identity checks with its telephony function. These modules can help prevent fraud attempts over the phone by ensuring that only authorized persons have access to sensitive information.

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