AI Agents in Business: ChatGPT, Gemini and the Future of Customer Interaction

In the business world, the integration of AI agents is becoming increasingly important in order to make customer contact more efficient and personalized. OpenAI has recently announced that companies can use ChatGPT as a platform to deploy AI agents that take over and optimize customer contact. This development shows how strongly AI technology is embedded in everyday business life. In addition to ChatGPT, Google also uses AI agents with Gemini 4 Carbon to support teams and automate processes. Gemini 4 Carbon’s Agent Swarm feature enables greater coordination and efficiency in complex tasks. At the same time, it is clear that the use of such technologies is not without challenges. The KBV Practical Barometer 2026 showed that ePA and e-recipe are established in everyday practice, but there are problems with operation, exchange and TI stability. This underlines that digitalisation in the healthcare sector and in everyday life still has many potential for improvement. At the same time, the trend towards integrated solutions is becoming stronger. Anthropic extends the Claude app with features such as tables, whiteboards and embedded partner apps to make it the central work platform for teams. This development reflects the growing demand for cross-platform solutions that combine both technology and usability. In this context, it is especially important that companies choose solutions that not only provide technology, but also take into account the needs of users. xynap offers an integrated CRM solution with AI support that makes customer contact more efficient. At the same time, the AI agent function in xynap enables companies to optimize their processes and better respond to customer needs. The combination of CRM and AI technology creates a platform that is both structured and flexible. This allows companies to significantly improve their communication and processes without relying on external systems.